ellipsis & co

Market leading

Return on Loyalty®

More customers, spending more, more often, at higher margin and for longer.

Over 150M loyalty program members helped to date.

We helped Zoetis design a new loyalty program for vets, replacing a costly legacy system

Case Study

Process

We make it simple

Size of the prize

Our Data Scientists create a digital twin of your customer base using your customer data and prove how much more margin loyalty could deliver for you.

Design and launch

Our Loyalty Experts apply margin creating program designs, proven across 150 million loyalty members, to create, test and launch your loyalty program.

Improve

Our Mission Control working with the digital twin of your customer base constantly improves your margin and lowers your costs.

Clients

We’ve worked with leading brands

team

We're a team of experienced data scientists, loyalty experts and loyalty program owners.

David Parsons

CEO

Tim Tyler

Managing Partner

Simon Rowles

Partner

Lucy Wilkinson

COO

Julie Dormand

Chief of Staff

Leigh Dewar

Partner

Alex Lehwaldt

Principal

Kelly Casey

Principal

Ana Popovic

Data Manager

Nicholas Bills

Manager

Maria Corinne

Program Manager

Siofra Timmins

Senior Consultant

Ru Samson-Nanu

Client PM

Candice Ng-Chee

Consultant

Danni Russell

Consultant

Jovan Popovic

ML Engineer

Christelle Swanepoel

Analyst

Mark Sage

Advisor

Phil Gunter

Advisor

Stuart Melim

Advisor

Partners in transition

Your programme should keep getting better.

We prove your headroom - the maximum incremental margin that a loyalty strategy will profitably unlock for you.

We exclude all your other customer investments and prove what your loyalty strategy is making today - and what it could unlock tomorrow.

Book a consultation

data

Explore our data or ask our AI.

Ellipsis AI

When pricing and content all finally speak the same language.

Try it out

Loyalty Vendors

When pricing and content all finally speak the same language.

VENDORS

Loyalty Insights

When pricing and content all finally speak the same language.

insights

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Brands we worked with