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Observations, frameworks, and more.

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Butterflies and True Friends
blog
April 17, 2026
When business bounces back, the most valuable thing in the world will more obviously be - a loyal customer . We will want to welcome them back, treat…
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How Loyalty Programs Can Reach Occasional Buyers
blog
March 17, 2026
Occasional Buyers are 50% of your revenue. How can your Loyalty Program engage them? The Point Most loyalty programs are very good at rewarding customers…
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Understanding Loyalty Program ROI
blog
March 12, 2026
Want more investment in your Loyalty Program? Convince the CFO your ROI is real. Most loyalty programs are measured with lazy statistics: total members…
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Spinning Straw into Gold - Loyalty Program liability and Rumpelstiltskin
blog
March 5, 2026
Spinning Straw into Gold, Loyalty Program Liability and Rumpelstiltskin. For organisations offering their customers loyalty points a liability sits on…
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New Loyalty Economics Masterclass
press
March 4, 2026
Ellipsis, The Loyalty Experts®, is partnering with the Australian Loyalty Association (ALA) to deliver the Loyalty Economics one-day advanced masterclass
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Loyalty Economics Masterclass
blog
March 4, 2026
Ellipsis Partners with the Australian Loyalty Association to Deliver Loyalty Economics Masterclass Ellipsis, The Loyalty Experts®, is partnering with the…
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The story of Sue-Chef, a recipe for customer success
blog
February 5, 2026
Tired of reading dry, fact-packed articles that are no fun? Here at Ellipsis, we understand that stories are the most effective way to learn. That’s why…
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A Recipe for Customer Success Instalment 1
perspective
January 22, 2026
ELLIPSIS, THE CUSTOMER LOYALTY EXPERTS® Welcome to our whitepaper with a difference, where we introduce a cast of characters. They are loosely fictional…
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In Loyalty Economics, All Roads Lead to Return on Loyalty®
blog
December 18, 2025
There’s one truth that defines loyalty economics: Return on Loyalty® is the end goal of every loyalty investment. When you design onboarding journeys…
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Measuring Return on Loyalty
perspective
December 11, 2025
Why guess when you can know... Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data…
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How LaserAway Unlocked the True Value of Loyalty
blog
December 8, 2025
Many loyalty programs remain trapped in a siloed view: a marketing cost centre, rather than a commercial growth engine. That perception creates real…
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The Strategic Evolution Beyond Basic ROI
perspective
December 8, 2025
Unlocking the True Value of Loyalty For years, loyalty programs have promised growth. The successful programs stand out because they are scarce among the…
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Does AI Experience Brand Salience
perspective
December 2, 2025
Customers Do. Good Loyalty Programs Reinforce It. AI in business is creating a lot of hype, yet the human mind works in ways machines cannot replicate –…
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Inside the Return on Loyalty® Data Product
perspective
December 1, 2025
Is your loyalty program working? Loyalty programs don’t work as well as they should. Worse still, most brands don’t even know this is the case. Despite…
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Flight Centre Travel Group launches World360
press
November 27, 2025
Australia’s new travel whole-of-journey loyalty program, designed in partnership with Ellipsis, bringing a new era of customer-centred travel rewards to…
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Flight Centre Travel Group launches World360 Rewards
blog
November 27, 2025
MEDIA RELEASE 26 November 2025 Australia’s new travel whole-of-journey loyalty program, designed with Ellipsis Flight Centre Travel Group (FCTG) today…
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SCG Trust improving fan engagement
press
November 26, 2025
SCG Trust partnered with Ellipsis, to develop a comprehensive data and communication strategy making the most of the new technology in order to lift fan…
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Ellipsis Welcomes Mark Sage as an Advisor
press
November 26, 2025
Ellipsis, The Loyalty Experts®, is delighted to announce that Mark Sage has joined the company as an Advisor, expanding our international footprint…
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Why isn’t every loyalty program cash-back?
blog
November 26, 2025
(It would be a lot easier for the operators…) There has been a rise in the popularity of loyalty programs that offer cash as an instant reward for…
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Why customers should love your brand
blog
November 26, 2025
Customer loyalty is an outcome that can be measured, managed and grown. Companies with higher levels of customer loyalty are more valuable as their…
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Why a customer data strategy will help you outperform competitors
blog
November 26, 2025
Creating a competitive customer data strategy helps you understand and retain your customers by enabling you to offer a better service and a more…
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Who are your most engaged members?
blog
November 26, 2025
If you are an established retailer planning to launch a new or improved loyalty program, you can bank on the fact that your most engaged and most…
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What Does the AusPost eCommerce Report Tell Us About Customer Loyalty?
blog
November 26, 2025
AusPost has just released their revered Inside Australian Online Shopping report for 2022 , a must-read for anyone involved in eCommerce and even more…
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We are ISO 27001 Certified
blog
November 26, 2025
We are proud to announce that Ellipsis, a leading team of Loyalty Consultants, has been awarded ISO 27001:2013 Certification in Information Security…
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Understanding Decision Trees
blog
November 26, 2025
A Powerful Tool for Effective Marketing Ellipsis Data Scientist, Ana Popovic shares how decision trees can be incorporated to improve marketing and…

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Ellipsis provides loyalty programme consulting, technology, and data intelligence services. Our platform and tools are intended for business use only. Results may vary based on programme design, market conditions, and implementation. Ellipsis is not responsible for outcomes arising from third-party integrations or vendor relationships. All trademarks referenced are property of their respective owners.