Oops! Something went wrong while submitting the form.
New gift card expiry rules extend to loyalty program redemptions
New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…
Your CFO knows how much money you’re investing in loyalty. Getting…
Your CFO knows how much money you’re investing in loyalty. Getting agreement on how much incremental value that investment creates is usually difficult and fraught. We’ve worked with the Australian…
The newly formed New Zealand Loyalty Association’s first event is on the 28th May at the Park Hyatt in Auckland. It includes new research into New Zealand loyalty programs and presentations from…
Velocity Frequent Flyer reported 700,000 new members in the half year with active membership up 11%. Members redeeming points are up 8% and members earning points through non-air partners is up 20%.
World360 Rewards adds HelloFresh as a points-earning partner
Flight Centre Travel Group’s World360 Rewards program has added HelloFresh as a points-earning partner. New and returning customers can earn 1,000 points per meal-kit box (up to 10,000 points across…
Qantas 4) Growth in points issued and a switch to Status
Qantas Frequent Flyer has 18 million members and reported points earned from retail partners (such as newly signed David Jones) rose 20% in the six months to December 31. There was a 6% growth in…
Qantas 3) Qantas restricts lounge access for Jetstar international
Qantas frequent flyers will no longer be able to access lounges if they are flying on Jetstar’s international flights. Now only Qantas’ top Platinum One members will be able to use lounges when…
Qantas 2) Qantas Business Rewards adds Prospa Qantas Business…
Qantas 2) Qantas Business Rewards adds Prospa Qantas Business Rewards has added Prospa as a partner offering Qantas Points on loans. Loans earn 1 Qantas Point per dollar funded capped at 500,000 per…
Qantas 1) Qantas launches Flight Reward Finder for Classic Reward…
Qantas 1) Qantas launches Flight Reward Finder for Classic Reward seatsQantas has launched a Flight Reward Finder search tool enabling frequent flyers to find international Classic Reward seats…
Smiggle will relaunch its Smiggle Club loyalty program from July 31…
Smiggle will relaunch its Smiggle Club loyalty program from July 31 together with an expansion into bath and body, leisure and personalised product categories.
The RBA lowers interchange to 30 bps for credit cardsThe Reserve…
The RBA lowers interchange to 30 bps for credit cardsThe Reserve Bank of Australia will lower interchange caps from 0.8% to 0.3% for consumer credit cards and 0.2% to 0.16% for debit cards. The…
oOh!media will shut down its retail media arm, reo, on 30 June. The media company’s revenue dropped 6% in 2025. oOh! will continue to operate the existing in-store screen network for clients that…
Retail media networks introduce loyalty-linked in-store audio…
Retail media networks are extending into in-store audio channels: Coles Radio (part of Coles360) uses Flybuys data to target ads by demographic, time of day and store location. Woolworths Radio…
The business now has 75,000 businesses (up from 20,000) converting everyday expenses into airline miles, hotel points, gift cards or cash flow relief. Founded in 2021, it had initially planned an…
LMG’s Asset Finance Exchange has launched AFX Rewards, a points-based loyalty scheme for referral partners. Introducers earn $25 worth of points for a settled referral but must have two settled…
Your CFO knows how much money you’re investing in loyalty. Getting…
Your CFO knows how much money you’re investing in loyalty. Getting agreement on how much incremental value that investment creates is usually difficult and fraught. We’ve worked with the Australian…
Moneyme has launched a new credit card offering 1% cashback on everyday spending. The card includes mobile phone insurance, purchase protection and event ticket cover.
LoungePair expands loyalty-linked lounge access with Auckland…
LoungePair has expanded its loyalty-linked lounge access network by adding Auckland Airport’s Strata Lounge and securing Vietnam Airlines’ Lotusmiles frequent flyer program as a platform customer…
Bendon Group has launched Bra Better Rewards. The loyalty program has three tiers and no currency or points. It offers free shipping, birthday vouchers and offers.
One NZ extends One Wallet with Dosh, linking spend and home loans to…
One NZ extends One Wallet with Dosh, linking spend and home loans to Phone Dollar rewardsOne New Zealand has extended it's One Wallet program to add Dosh New Zealand. Customers earn 1% cashback in…
Revolut has launched its RevPoints rewards scheme in New Zealand, enabling customers to earn loyalty points on everyday spending which are redeemable in the Revolut app. Points can be redeemed for…
There’s more than $6 billion invested in loyalty in Australia and…
There’s more than $6 billion invested in loyalty in Australia and 25% of this ($1.5bn) is delivering outsize returns on that investment in high performing loyalty programs (what we call Return On…
Smart Loyalty has partnered with NZ Safety Blackwoods, allowing members to earn points on eligible safety, workwear and PPE purchases. Source: https://www.linkedin.com/company/smart-loyalty/ ·…
Star Alliance leads on network scale and points-based upgrades
Frequent flyer alliances diverge on network reach and redemption design. Star Alliance has 25 member airlines including Singapore Airlines, Air New Zealand, United, Air Canada, Lufthansa, Oman Air…
Qantas Frequent Flyer has added Goodlife Health Clubs (90 gyms) and…
Qantas Frequent Flyer has added Goodlife Health Clubs (90 gyms) and Fitness First Australia (45 gyms) rewarding new gym memberships with Qantas points.
Qantas will switch on status earning on the ground. Qantas will…
Qantas will switch on status earning on the ground. Qantas will overhaul status earn and expand everyday Status Credit accrual. From later this year, Qantas Frequent Flyer members will be able to…
Velocity warned in its annual report that its frequent flyer program could take a hit if the RBA’s proposed interchange changes were implemented. Velocity reported underlying EBIT growth of 14.8% to…
Qantas issued more than 125,000 new points-earning consumer cards in…
Qantas issued more than 125,000 new points-earning consumer cards in the half and maintained its 35% market share. Points transferred from bank proprietary programs rose 25% year-on-year.
Points Club and Green Tier will be retired from late 2026 with some…
Points Club and Green Tier will be retired from late 2026 with some of their benefits pulled into the main program. Silver members will receive an additional annual lounge invitation alongside new…
Qantas Loyalty delivers $286m EBIT as membership reaches 18.3 million
Qantas Loyalty delivering $286m EBIT (+12%) on $1.4bn revenue in H1 FY26 against group revenue of $12.9bn (+6.3%). Frequent Flyer membership rose 7% to 18.3 million and points earned increased 10%…
Qantas will switch on status earning on the ground.
Qantas will overhaul status earn and expand everyday Status Credit accrual. From later this year, Qantas Frequent Flyer members will be able to earn up to 140 additional Status Credits annually on…
From November last year, some Telstra customers could use Telstra Points for a discount on their bill and the feature will progressively roll out to other Telstra Plus members in the coming months…
McDonald's has expanded its MyMacca’s app redemption options now…
McDonald's has expanded its MyMacca’s app redemption options now allowing members to exchange loyalty points for digital gift cards. Customers can redeem 3,000 points for a $10 Digital Visa card or…
Adore Beauty has expanded its Adore Rewards program, allowing…
Adore Beauty has expanded its Adore Rewards program, allowing members to choose products worth up to $180 depending on tier. Launched in June 2025, the program offers $20 credit for every $250 spent…
Myer One adds 826,000 members (now at 4.7 million)
Myer’s Myer One loyalty program has 4.7 million active members and has added 826,000 in the past year. More than half of them under 35. Beauty is a key growth category with 50%. The loyalty program…
OnePass is adding new members. The Group’s shared data asset…
OnePass is adding new members. The Group’s shared data asset, managed by OneData now has 12 million customer records and supports 2.2 million digital transactions per month. Investment in OneDigital…
McDonald's has expanded its MyMacca’s app redemption options now…
McDonald's has expanded its MyMacca’s app redemption options now allowing members to exchange loyalty points for digital gift cards. Customers can redeem 3,000 points for a $10 Digital Visa card or…
Adore Beauty’s Rewards program contributes 78% of its sales. Loyalty member revenue grew of 21.5% over the prior period. Launched in June 2025, the program offers $20 credit for every $250.
OnePass is adding new members. The Group’s shared data asset in it’s…
OnePass is adding new members. The Group’s shared data asset in it’s OneData unit now has 12 million customer records and supports 2.2 million digital transactions per month. Investment in…
RBA reforms put frequent flyer rewards under pressure
The RBA will outline payment reforms this month with changes due from July. A proposed surcharge ban and tighter interchange fee caps could compress the bank revenues that fund points programs. When…
Bendon Group has launched Bra Better Rewards The loyalty program has three tiers and no currency or points. It offers free shipping, birthday vouchers and offers.
IBA expands loyalty and retail media across liquor network
Independent Brands Australia loyalty programs deliver member prices and points at Cellarbrations, The-Bottle-O and Porters. In 2026 they will also launch IGA Supermarkets Rewards for IGA liquor…
Australian Liquor Marketers (ALM) will launch a loyalty program with…
ALM On Premise (the trade division) will roll out a customer loyalty program with Metcash later this year. The program will offer rewards and incentives to on premise venues and value to customers…
Gratifii partners with Marketplacer to expand rewards offerings
ASX listed Gratifii has signed a 5 year partnership with market place platform Marketplacer. The deal enables Gratifii’s network of client reward stores to expand product offerings. Gratifii…
Gratifii partners with Marketplacer to expand rewards offerings
ASX listed Gratifii has signed a 5-year partnership with marketplace platform Marketplacer. The deal enables Gratifii’s network of client reward stores to expand product offerings. Gratifii operates…
Capillary Technologies has acquired SessionM from Mastercard
Capillary Technologies is acquiring Mastercard's retail loyalty platform SessionM for $20m and will add $35m in annual recurring revenue (40% uplift on its $82m base) and 40 enterprise clients. The…
There’s more than $6 billion invested in loyalty in Australia and…
There’s more than $6 billion invested in loyalty in Australia and 25% of this ($1.5bn) is delivering outsize returns on that investment in high performing loyalty programs (what we call Return On…
10,000 maintenance tasks were completed in Suncorp’s My Home…
10,000 maintenance tasks were completed in Suncorp’s My Home cashback rewards program and 250K visits to the Suncorp Haven website to understand their home risks. These initiatives sit alongside…
Further evidence that you’re on the right track with prevention…
Further evidence that you’re on the right track with prevention. Suncorp’s results out yesterday showed that 10,000 tasks were completed in the My Home cashback rewards program…
Suncorp incentivises home risk prevention with cashback
Suncorp’s results showed that 10,000 tasks were completed in the My Home cashback rewards program. The cashbacks on offer include Home Improvement (Mitre 10) and electronics stores (Good Guys and JB…
Pet Depot has partnered with Cashpoints, allowing customers to earn 1 Cashpoint per $1NZD spent. Source: https://www.linkedin.com/company/pet-depot/ · https://www.linkedin.com/company/cashpoints/ ·…
Pet Depot has partnered with Cashpoints. Customers earn 1 Cashpoint per $1NZD spent. Source: https://www.linkedin.com/company/pet-depot/ · https://www.linkedin.com/company/cashpoints/ ·…
We’ve been developing an expert’s insider view of each of the loyalty solutions and platforms available in our market. If you’d like to participate, I have three simple questions about any and all…
iGoDirect launches Web to Wallet Visa in New Zealand
iGoDirect has launched its Web-To-Wallet stored value Visa offer in New Zealand following the Australian launch. Rewards are transferred instantly to a customer’s Apple or Google Wallet as a virtual…
Shopback (Westpac’s an investor) weighs an ASX listing
ShopBack, valued at US$1 billion, is weighing an ASX listing. Westpac invested US$30 million in 2022 with the business now generating US$5 billion in annual sales for its retailer partners. ANZ…
ASX-listed Gratifii reported record Q2 FY26 cash receipts of $19.8…
ASX-listed Gratifii reported record Q2 FY26 cash receipts of $19.8 million, up 13.5% on the prior corresponding period, and a $1.8 million quarterly cash surplus. It also announced the proposed…
The New Zealand Loyalty Association launches in May
The first event convened by the newly formed New Zealand Loyalty Association will be on May 28th in Auckland. Loyalty Group APAC, founded 12 years ago, is the parent organisation of the Australian…
Revolut has launched its RevPoints rewards scheme in New Zealand, enabling customers to earn loyalty points on everyday spending which are redeemable in the Revolut app. Points can be redeemed for…
.svg)