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September 15, 2025

Automatic best-price is the next big thing

Would you allow someone you trust to find a great financial deal – and take it for you automatically? Introducing Action Initiation, a new part of the Consumer Data Right.

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Meet the author

David Parsons

David Parsons

CEO

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Recent articles

Woolworths Loyalty Program Secret

Customer loyalty consultancy, Ellipsis, has launched what it's calling the inaugural map of Australia’s $6 billion loyalty solutions market.

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The psychology behind customer loyalty

In this episode of The Agency Podcast by rivyl, Ellipsis CEO David Parsons unpacks the difference between emotional and behavioural loyalty, and why some…

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