We helped eBay strengthen eBay Plus by building a partner-driven value proposition

Retail subscriptions have moved from a niche feature to a category-defining play. eBay launched eBay Plus to give shoppers free shipping on most items plus enhanced shopper benefits, but the team knew the proposition needed more to keep up with ambitious competitors. They engaged Ellipsis to evaluate partnering opportunities and inform the commercial decisions on top.

Our loyalty consulting team developed a commercial and legal framework for evaluating partnership structures and brand positioning. We built a financial model that quantified the opportunity, mapped the key drivers of cost, and forecast incremental revenue under multiple scenarios. The deliverable was rounded out with an implementation roadmap that named the workstreams and gave the eBay team a partner business-development playbook to run with.

Ellipsis worked alongside eBay through partner negotiations, helped shape the implementation roadmap, and contributed to the broader strategic approach to eBay Plus inside the business. The framework gave the eBay team a defensible way to evaluate every partner opportunity that came across the desk.