We helped Spotlight and Anaconda evolve into a modern, data-driven marketing capability

Spotlight Retail Group
Client
Spotlight Retail Group
Industry
Retail
Country
Australia

Across both Spotlight and Anaconda brands, Spotlight Retail Group needed to evolve their marketing strategy to be properly data-driven — using innovative tools and insights to drive performance and customer engagement. They also needed help reporting on ongoing campaign performance in a consistent way across the two brands.

Across two brands (Spotlight + Anaconda), marketing performance has stepped up measurably as the function migrates from low-ROI to high-ROI channels. A 24/7 Tableau-powered reporting hub keeps the insights flowing on a monthly auto-refresh.

Our loyalty consulting team helped develop a 'modern marketing capability' for Spotlight and Anaconda — a designed set of customer journeys, supported by a robust business case for phased implementation. In parallel we built a suite of dynamic dashboards delivering Campaign ROI, NPS and market-share insights, leveraging the Ellipsis Data Cloud as the data layer underneath.

The hard part wasn't the dashboards — it was reshaping the marketing function across two brands so it could actually act on what the dashboards surfaced. The phased business case made that capability shift fundable.
Ellipsis & Co
Loyalty consulting team

Across both Spotlight and Anaconda, marketing performance has stepped up — measurably — as marketing migrates from low-ROI to high-ROI channels and campaigns. Ellipsis segmentation insights have enabled campaign personalisation that further lifts engagement. A new online reporting hub (Tableau-powered) delivers insights to the Spotlight Retail Group team 24/7, automatically updated monthly.

24/7
reporting hub via Tableau
2 brands
Spotlight + Anaconda unified

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Ellipsis provides loyalty programme consulting, technology, and data intelligence services. Our platform and tools are intended for business use only. Results may vary based on programme design, market conditions, and implementation. Ellipsis is not responsible for outcomes arising from third-party integrations or vendor relationships. All trademarks referenced are property of their respective owners.