We helped Velocity Frequent Flyer attract more partners with a sharper financial pitch
Velocity is the multi-partner frequent flyer program of Virgin Australia. The team wanted to enhance the customer value proposition by increasing the number of partnerships where members could earn points — but to do that the partner sales team needed sharper economics and a more compelling pitch.
The pitch upgrade: Velocity's sales team can now demonstrate clear economic upside in every partner conversation — anchored by detailed financial ROI modelling and supported by prospect-ready narrative materials shipped alongside.
Ellipsis helped Velocity build a strategic approach to attracting, retaining and growing partner relationships. We then developed detailed financial ROI modelling so the sales team could clearly demonstrate the economic upside of partnering with Velocity in any given negotiation.
Velocity received prospect-ready narrative and pitch materials, with sharp positioning on the unique strengths of the Velocity and Virgin brands. The materials were used directly in subsequent business development, giving the team a stronger starting point in every partner conversation.
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