We helped Zoetis design a new loyalty program for vets, replacing a costly legacy system
Zoetis is a global animal health company. The team had inherited a legacy loyalty program that had become prohibitively expensive, difficult to participate in, and hard to measure profitability against. Meanwhile competitors' loyalty programs were getting more sophisticated — increasing the urgency to act.
The tech-stack consolidation: the new Zoetis program launched on the existing Salesforce platform — no new vendor cost, faster path to market. Field rollout to sales and marketing teams ensured the redesign actually landed with the people running member relationships day-to-day.
Ellipsis designed a new Zoetis loyalty program that rewards and incentivises vets, while collecting the data needed for customer and program insights. The process moved through development of multiple program constructs, workshopped and reviewed with the Zoetis team, ending in selection of the preferred model. We then built a full business case and the IT requirements needed for a seamless platform implementation.
The new program was successfully relaunched on the existing Salesforce platform — a meaningful tech-stack consolidation as well as a program upgrade. Extensive education and field-engagement programs were rolled out to sales and marketing teams, so the redesign landed properly with the people who actually run member relationships day-to-day.
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