Overview
Loyalty Now offers a seamless, card-linked loyalty platform with Visa and Mastercard, enabling branded rewards without integration costs.
Operating across Australia, New Zealand, Singapore, Indonesia, Loyalty Now brings regional expertise and an understanding of the regulatory and cultural nuances that shape loyalty programme design in each of these markets. The platform is designed to serve organisations operating in Retail, Financial Services, Telco, Insurance, addressing the specific engagement, retention, and data challenges that these industries face as customer expectations continue to evolve and traditional acquisition-led growth strategies become more expensive and less effective.
Platform and Capabilities
As a rewards extension provider, Loyalty Now adds specialised reward capabilities that go beyond what standard loyalty platforms or basic rewards catalogues can offer. This might include niche reward categories that appeal to specific member segments, experiential and lifestyle rewards that create memorable moments, charitable giving and social impact options that align with values-driven consumers, or innovative redemption mechanics — instant rewards, surprise and delight moments, gamified redemptions — that differentiate the programme experience and keep the rewards offering feeling fresh and engaging over time.
The value of a rewards extension provider like Loyalty Now lies in their ability to keep the programme's reward proposition evolving without requiring changes to the underlying loyalty infrastructure. As member preferences shift and new reward categories emerge, extension providers can introduce new options quickly and manage the supplier relationships, fulfilment logistics, and member experience associated with those rewards. This agility is particularly important in mature programmes where the core reward offering has been stable for several years and members are looking for novelty and variety to sustain their engagement.
Industry Focus
Loyalty Now serves a diverse range of industries including Retail, Financial Services, Telco, Insurance. This breadth of industry coverage reflects a platform architecture that is flexible enough to accommodate the distinct loyalty mechanics, regulatory requirements, and customer engagement patterns that characterise each sector. A retail loyalty programme, for instance, operates with fundamentally different transaction frequencies, basket dynamics, and competitive pressures than an airline programme or a financial services rewards scheme, and the underlying technology needs to accommodate these differences without custom development for every deployment.
Cross-industry experience also brings a valuable perspective advantage. Loyalty strategies and engagement mechanics that work well in one industry often have analogues in others, and providers with broad sector exposure like Loyalty Now are better positioned to identify and adapt these cross-pollination opportunities for their clients. A gamification approach pioneered in hospitality might translate effectively to retail; a data enrichment strategy developed for financial services might solve an engagement challenge in telecommunications. This kind of strategic cross-fertilisation is one of the less obvious but genuinely valuable benefits of working with a provider that operates across multiple verticals.
Client Portfolio
Loyalty Now has built a track record working with a range of established brands and organisations. Notable clients include Major Airline, Major Insurance Group, Major Telco, Major Union Industry Consortium, Expanding footprint in Apac, Emerging Fintech-Blockchain powered green earth rewards. This client portfolio speaks to the platform's ability to support loyalty programmes operating at different scales and across different business models — from single-brand proprietary programmes to complex multi-partner ecosystems with diverse earning and redemption mechanics.
The diversity of the client base also provides Loyalty Now with a rich pool of operational experience and programme performance data that informs ongoing product development and best-practice recommendations. Patterns observed across multiple programme deployments — what engagement mechanics drive the strongest results, where implementation challenges typically arise, which programme structures deliver the best long-term retention outcomes — feed back into the platform roadmap and the strategic guidance the team provides to new and existing clients.
Ecosystem and Integrations
No loyalty platform operates in isolation. The value of a loyalty technology investment is directly proportional to how well it integrates with the surrounding technology ecosystem — the commerce platforms, payment processors, CRM systems, marketing automation tools, customer data platforms, and analytics solutions that collectively shape the customer experience. Loyalty Now maintains integrations with VISA, Mastercard, American Express, JCB, eftpos, Awin, Worldline, Paymark, Partnerize, Rakuten, Commission Factory, impact.com, Microsoft, enabling organisations to embed loyalty capabilities into their existing workflows and customer touchpoints without building expensive custom connections from scratch.
A well-integrated loyalty platform reduces the time and cost of implementation, improves data consistency across systems, and enables real-time personalisation that would be impossible if loyalty data remained siloed in a standalone application. For organisations evaluating Loyalty Now, understanding the depth and reliability of these integrations — particularly with the specific technologies already in use — should be a key component of the assessment process.
Industry Recognition
Loyalty Now has received industry recognition including Best Innovation in Loyalty and Rewards winner at 9th Annual Fintech Awards 2024. While awards are not a substitute for rigorous evaluation, they do provide a useful signal about a provider's standing within the loyalty technology community and their commitment to innovation. Industry recognition programmes are typically assessed by panels of experienced practitioners and analysts who evaluate platforms against criteria including functionality, innovation, client outcomes, and market impact.
Security and Compliance
Loyalty Now addresses security and compliance requirements including PCI DSS Level 1 certified. In an environment where loyalty programmes manage increasingly sensitive customer data — personal information, transaction histories, behavioural profiles, and in some cases financial data — the security posture of the underlying technology platform is a critical evaluation criterion. Organisations should assess not just certifications and compliance frameworks, but also the provider's operational security practices, data handling policies, incident response capabilities, and track record of managing data responsibly across their client base.
Get in Touch
For organisations interested in learning more about Loyalty Now's capabilities, the primary contact is Anurag Vasisth, Co-Chair & Group CEO. They can be reached at anurag.vasisth@loyaltynow.com.
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