Department Store David Jones had a long standing relationship (since 2008) with American Express issuing their co-brand credit card. Some customers who applied for the card in store thought it was merely a loyalty card and cancellations were very high, higher than those who applied for the card online. The regulator believed American Express knew this and launched proceedings in December against American Express. This month American Express exited the David Jones partnership and will be replaced by Latitude Financial Services who will transition the 190,000 cards.