Global restaurant booking player First Table has 750,000 customers across 6 countries (NZ, Australia, Canada, UK, Ireland and Bali). It was founded in Queenstown, New Zealand. It’s now launched the Frequent Foodies loyalty program starting in New Zealand. Members earn status points which unlock discounted bookings, gift vouchers and early access. It’s also looking to raise between $2m and $4m on Snowball Effect to fund market and product expansion.