Last year Airpoints (3.6 million members) flagged a series of upgrades and a credit card to land before June this year. The card partnership (with Latitude/Humm) was cancelled, and Air New Zealand is still “working hard to elevate Airpoints”. At the same time, they did what every airline globally is doing to status retention; they announced the final tranche of support to help members maintain their Silver, Gold and Elite status which members couldn’t achieve when they weren’t flying. It’s the final Covid-19 assistance as the global "status cliff" approaches. Airlines globally have offered similar status retention assistance to an estimated 55 million elite or top tier members who contribute 30% of their revenue and, like Air New Zealand, will end that support this year. This year 15 million elite frequent flyer members globally (or 27% of the market) will have their status downgraded. If downgraded, this segment of members say they'll try other airlines. Air New Zealand's offering two final packages in top-ups and bonuses.