American Express's Membership Rewards and Qantas Frequent Flyer are the two most liquid loyalty programs in Australia (and the 4th and 8th most liquid globally). MYER One ranks as Australia's least liquid. Blockchain-based rewards marketplace qiibee's research used an Economic Freedom framework applied to loyalty programs globally to determine how liquid their rewards are. Qiibee research : https://lnkd.in/ghYDdTdd