Kogan.com's subscription loyalty program, Kogan First, now has 401,000 paying subscribers (up 8% Year on year) despite a price increase. The price increase grew Kogan First's revenue to $11 million (up 70%). Active customers declined ~30% since December 2021. Kogan First members receive discounts, rewards and free shipping together with double Qantas Frequent Flyer points (non-subscribers earn half as many Qantas Points).