Launched in September, The Good Guys loyalty program Store Cash increases shopping frequency by 30%-50%. It’s also getting members to buy higher-specification, higher-priced goods and is, in part, supplier funded. Run on a Marigold / Cheetah Digital platform, it's also linking online browsing (members sign in) to in-store where 86% of sales happen. Membership is "in the millions" built off a historical email database and they're actively recruiting first-time buyers.