Woolworths’ New Zealand subsidiary Countdown will rebrand to Woolworths and rename the current Countdown Onecard loyalty program Everyday Rewards in line with the Australian parent. Countdown's Onecard loyalty program already runs on the same Eagle Eye foundation as Everyday Rewards in Australia and has recently benefitted from key Australian Everyday Rewards team members launching the same Boosts feature in New Zealand as are running in the Australian version of Everyday Rewards.