Woolworths Group's grown its Retail Media Network income through Cartology by 29%. Cartology uses Everyday Rewards loyalty data to target ads to customers while they shop in-store or online. This week's announcement of Member Based pricing in Woolworths should increase loyalty penetration and so Retail Media Network revenues further. There's now more digital traffic in the Woolworths and Everyday Rewards apps than on the web. Coles Group's Retail Media Network Coles360 also had a revenue increase at 27%.