Customer Data Platforms (CDPs) put all customer data in one place to power customer experience and marketing as cookies die out. They're in demand by the most advanced loyalty programs (called Loyalty Artisans by Ellipsis & Company). There are now over 500 CDPs installed across Australia and New Zealand with Segment having the greatest share (31) followed by Tealium (26), Lexer (19), Adobe (14), Optimizely (8), mParticle (8), Salesforce (5), Microsoft (3), Amperity (2), Celebrus (2), Sitecore (2) and Meiro (1). Australian retailers are also accelerating investments in payments data (43% growth Year-on-year) which is ahead of the global average (23%) and the UK’s 5%.