Australia’s loyalty market (currently worth US$ 3.6 bn) is projected to grow 13% annually to US$ 5.7 bn in 2027. It's grown at the same 13% rate for the last 5 years. Australia also hosted the world’s biggest loyalty conference in August with the Australian Loyalty Association’s event on the Gold Coast drawing 340 attendees. Its new Asia Pacific Loyalty Awards event is scheduled for March next year in Melbourne. At the same time, Australian consumers are now more willing to download retailer apps for loyalty bonuses. They've resisted this in the past.