The Frequent Flyer division of airline Qantas, Qantas Loyalty, contributed more than $2 billion to the group’s cash flow. It’s opened up a new home loan revenue stream with bank ANZ and launched its own Qantas Money Home Loan. It also grew insurance business (20% growth in Qantas Health Insurance customers and 40% growth in Qantas Home Insurance sales). Qantas Frequent Flyer is ranked as one of the most liquid loyalty programs in Australia (and 8th most liquid globally) meaning it’s easy to convert their points to value. Myer One ranks as Australia's least liquid and Amex Membership Rewards at first.