Woolworths had a 42% year-on-year increase in users of its loyalty app, a 7% increase in loyalty members using Boosts and 13 times more offers enabled through its Real Time Loyalty engine. There's now more digital traffic in the Woolworths and Everyday Rewards apps than on the web. Importantly it’s also launched Member Pricing (exclusive discounts). UK supermarket Tesco pioneered the strategy in 2019 and in the last year has been followed by every UK competitor (Sainsbury's’, Co-op, Morrisons and Marks and Spencer). One outcome of the strategy is higher loyalty penetration of sales which is valuable for Retail Media Networks. Woolworth’s own Retail Media Network Cartology grew its income by 29% in the last year (competitor Coles Retail Media Network, Coles360, increased revenue by 27%). Woolworths will replicate Everyday Rewards in its New Zealand business Countdown replacing the current New Zealand program.