This was announced last month and previously that Countdown was exiting the AA Smartfuel coalition. Since then Woolworths in Australia has advanced its strategy and launched (in Australia) Member Based Pricing. These are very steep discounts (well in excess of what we see at Onecard today). Member Based Pricing is famous for lifting usage of loyalty programs and penetration of sales which is important for the supermarket’s Retail Media Network. Woolworths Retail Media Network Cartology grew revenues 29%. Tesco launched Member Pricing in the UK in 2019 and every competitor has since followed. Given that all the features of the Australian Everyday Rewards program (Boosts, the implementation team, the name) are being replicated in New Zealand, Member Pricing may well follow here.