AA Smartfuel follows the global pattern. Almost all outsourced, retail loyalty coalitions globally have met one of three ends; they’re bought by the anchor partner (Sainsbury’s bought Nectar in 2018 for $115 million), they close (as Plenti in the USA did in 2018) or they fail and are bought by the anchor partner (as happened to Air Miles in Canada this year when it was bought for $250 million by its largest partner; Bank Of Montreal).