Predicting the impact of a New Zealand loyalty program by comparing it to an Australian precedent is rarely useful. Woolworths Everyday Rewards may be the only exception. In New Zealand Countdown/Woolworths is already spinning up the same brand, same loyalty team, same loyalty strategy and same loyalty technology operating in a similar two-player grocery market where the competitor (Coles in Australia, New World in New Zealand) use Flybuys as their loyalty program.