Wirth has been nominated for the Myer Department Store board for her strong capability in customer experience and analytics with loyalty a key focus for Myer and outgoing CEO King touting the potential of customer data. Myer has 7.3 million contactable members in the Myer One program, a 10 per cent jump on last year, with 4.2 million active members who have shopped with the business in the past 12 months. Qantas is searching for a new head of its loyalty business unit.