Countdown’s Onecard will become Woolworths Everyday Rewards on 1 February 2024 and AA Smartfuel will close the day before. Countdown’s Australian parent's successful and large Everyday Rewards loyalty program will be replicated here in New Zealand. Countdown has appointed Kathryn Byrne Chief Analytics Officer. She was most recently Chief Strategy and People Officer at ASX-listed loyalty provider TASK (which bought New Zealand's only listed loyalty platform Plexure in 2021). She was Head Of Strategy at Qantas Loyalty before Task and led Quantium's retail practice before that.