Bupa's Life Rewards program has saved members $1.4 million on everyday items and experiences since launching last year with loyalty provider EonX. Discounted digital gift cards are the most popular product in the program with savings at JB Hi-Fi ($270k), Woolworths Group ($175k) and The Good Guys ($95k). Members are also buying Bose headphones and Garmin watches and getting 10% off at restaurants such as The Meat and Wine Co and Aria.