Metcash is planning Retail Media to deliver an Au$30m annual earnings contribution by 2029. Its supermarkets (IGA, which has the IGA Rewards loyalty program, Foodland, and Campbells) start this year, liquor (Cellarbrations and Bottle-O, both with new loyalty programs and IGA Liquor) in year 2 and the remainder of the group (Mitre10, Home Hardware, Total Tools, Harding) in year 3.