Country Road Group company, Politix Menswear, has launched Antavo Loyalty Cloud to replace its prior platform which launched in 2023. The four-tier program was re-platformed to Antavo in 4 months and is integrated into Salesforce and Braze. The re-platforming was supported by Deloitte Digital, digital commerce consultancy Tryzens Global, digital agency Bower House Digital and digital engineering provider Persistent Systems.