Myer’s bid to merge with clothing business Premier Investments (717 stores across Just Jeans, Jay Jays, Portmans, Jacqui E, and Dotti) is an opportunity for Myer to grow its Myer One loyalty program. Premier doesn’t have an equivalent loyalty program and in March stated it would launch one by the end of 2024. The Myer One loyalty program added 374,000 new members in the last half year. It now has 4.3 million active members.