The Australian Loyalty Association's retail loyalty report found that 60% of Australians are reluctant to share their data with retailers. Following multiple recent data breaches, 81% of Australians prefer email communications while SMS attraced concerns about scams. Top-ranked programs in the survey included Woolworths Everyday Rewards, Flybuys, Myer One, Amazon Prime, Priceline Sister Club, Mecca Beauty Loop and Sephora Beauty Pass.