Cashrewards (owned by ANZ) is buying shopping deals platform Little Birdie. Little Birdie was launched in 2021 with an Au$30 million investment from Commonwealth Bank but paused operations in May this year. Cashrewards has 2 million members and 202 staff and will add several Little Birdie employees. The short-term plan is to relaunch the Little Birdie website and app in time for November's Black Friday & Cyber Monday sales. The long-term goal is to deliver an integrated, seamless shopping journey in Cashrewards.




