September 1, 2024

Forrester's released its first evaluation of Customer Data Platforms

Forrester's released its first evaluation of Customer Data Platforms. Leaders include Salesforce, Adobe, Treasure Data and ActionIQ. Mi3Australia found 500 deployments in August last year lead (in volume) by Segment, Tealium, Lexer, Adobe, Optimizely and mParticle.

Written by

Tim Tyler

Managing Partner

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Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

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New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

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Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

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Forrester's released its first evaluation of Customer Data Platforms

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.