Department store Myer’s Tomorrow strategy will increase customer engagement in its Myer One loyalty program and attract more male and younger shoppers to give Myer a greater share of wallet. It also plans to broaden the Myer One loyalty program to become a loyalty ecosystem taking Myer One beyond Myer. The digital strategy focuses on using customer data to personalise offers to Myer shoppers and improve their e-commerce platforms. Myer’s brought in Boston Consulting Group (BCG) in a company-wide review seeking to accelerate sales, widen margins and ramp up its loyalty program. Myer may extend the Myer One rewards program to cover take-over target Premier Investment’s brands Just Jeans, Portmans, Dotti, Jay Jays and Jacqui E if they're acquired. The loyalty program run by French department store Le Bon Marche is a possible model for Myer as part of the next stage of the Myer One loyalty program.