Everest Group's analysed and ranked a select group of 12 loyalty solutions (there's over 100 available in Australia). Their leaders are Merkle, Capillary Technologies and Kobie Marketing. Major Contenders are Epsilon, Bond Brand Loyalty, Antavo AI Loyalty Cloud, Comarch, Giift and Comviva. Aspirants are Talon One, Loyalty Lion and Loyalty Juggernaut.