Myer is building out a Myer One loyalty ecosystem which currently has 10.6 million members in the program. About 40% of the Myer One loyalty program’s members already shop the 5 Premier brands. Myer’s loyalty program will be extended across Just Jeans, Portmans, Jay Jays, Dotti, and Jacqui E and enhance customer loyalty and data capabilities across an enlarged customer base and network. It will attract younger shoppers into Myer One.