January 1, 2025

Rokt also acquired Customer Data Platform mParticle by Rokt for…

Rokt also acquired Customer Data Platform mParticle by Rokt for $US300 million adding $US63 million in revenue and 212 staff to Rokt's team of 800. This is Rokt's 4th acquisition.

Written by

Tim Tyler

Managing Partner

updates

More insights

See all

Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

Read now

New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

Read now

Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

Read now

Platform briefs

Read now

Join 2,000+ loyalty professionals.

Stay up to date with what's happening in the market. Every month we send a condensed summary of everything moving in loyalty.

Just fill in the form. Unsubscribe anytime.

Brands we worked with

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Rokt also acquired Customer Data Platform mParticle by Rokt for…

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.