February 1, 2025

McDonald’s MyMaccas has 4 million regular users (out of between 12…

McDonalds Australia’s MyMacca's loyalty program has 14 million members and 12 million app downloads. It has 4 million regular active users.

Written by

Tim Tyler

Managing Partner

updates

More insights

See all

Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

Read now

New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

Read now

Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

Read now

Platform briefs

Read now

Join 2,000+ loyalty professionals.

Stay up to date with what's happening in the market. Every month we send a condensed summary of everything moving in loyalty.

Just fill in the form. Unsubscribe anytime.

Brands we worked with

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

McDonald’s MyMaccas has 4 million regular users (out of between 12…

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.