February 1, 2025

The portfolio of cashback merchants has now been increased through a…

Westpac invested US$30 million in Shopback in 2022 and integrated Shopback into its bank app in 2023. Westpac distributed Au$12 million of Shopback cashbacks to its customers in 2023 and that increased to an annualised Au$ 18 million by April 2024.

Written by

Tim Tyler

Managing Partner

updates

More insights

See all

Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

Read now

New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

Read now

Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

Read now

Platform briefs

Read now

Join 2,000+ loyalty professionals.

Stay up to date with what's happening in the market. Every month we send a condensed summary of everything moving in loyalty.

Just fill in the form. Unsubscribe anytime.

Brands we worked with

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

The portfolio of cashback merchants has now been increased through a…

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.