February 1, 2025

Yello engaged customers log in to the CBA app 2X more than Yello…

Yello engaged customers log in to the CBA app 2X more than Yello eligible customers who do not engage (between July 2024 and December 2024).

Written by

Tim Tyler

Managing Partner

updates

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Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

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New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

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Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

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Yello engaged customers log in to the CBA app 2X more than Yello…

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.