Commonwealth Bank relaunched its whole-of-bank loyalty program Yello on 4th June. Customers can now get up to $460 in cashback annually on the bank’s products, up to $680 in discounts on mobile, NBN and electricity and cashback and discounts on retail spending at the likes of Coles, JB Hi-Fi and Chemist Warehouse. Yello, launched in 2023, has now distributed $116 million worth of value. New tiers have been introduced with new eligibility criteria reducing the minimum number of transactions required for higher tiers from 30 to 15 per month. Customers have access to up to 175 offers a month.