Growth: Retail Media Networks are a newly added category for the map (strong growth in the category includes Zitcha, id8 retail and Reo) as is marketplace providers (Marketplacer, Mirakl and Sharetribe). Multiple additional gamification vendors are now targeting and winning in Australia (existing category now with 14 providers) while we’ve discovered a thriving industry in rental rewards providers (a new category for the map includes Occubuy, Rental Rewards and RentPay).