June 1, 2025

Metcash’s LocalEyes Retail Media Network has 133 screens

Metcash's Retail Media Network LocalEyes, launched in November 2024, now has 133 digital screens live which is planned to grow to 750 screens by the end of FY26. They're targeting $30 million EBIT contribution by FY29. Retailer media in Australia is expected to take $3bn in marketing budgets by the end of 2025.

Written by

Tim Tyler

Managing Partner

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Metcash’s LocalEyes Retail Media Network has 133 screens

More insights

Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.