Woolworths Group will close MyDeal on September 30th and move its best deals to Big W. It acquired an 80% stake 3 years ago in a deal that valued MyDeal at $243 million. MyDeal had 1 million active customers, 6 million products and 1,900 sellers at the time. Woolworths cites intense competition and no clear path to either profitability or prospect of reasonable return on capital for the closure. The MyDeal technology platform will be used by BIG W and Woolworths Everyday Market platforms. It will cost Woolworths about ~$100m to close (including payments for outstanding equity and staff redundancies). This follows Wesfarmers closing the Catch marketplace in April this year.