Z Energy replaced Flybuys after 20 years with its own program; Z Rewards. The supporting loyalty platform was built in under a year using Eagle Eye integrated to Salesforce, Invenco and Rush Digital. Scan rates climbed from 3% to ~25%. There were 346,000 app downloads in the first 3 months and 30% of app users are new customers. 25% of coffee customers are ordering ahead. 0.017% of customers contacted support.




