August 1, 2025

Most Deeply Connected (members who deeply engage with digital…

Most Deeply Connected (members who deeply engage with digital experiences and offers) - NPS of 83 and 8X share of wallet of Active

Written by

Tim Tyler

Managing Partner

updates

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Air New Zealand’s Airpoints becomes Koru in April

From April 2026 the Airpoints program transitions to Koru and will include a new top tier, Koru Black, equivalent to the likes of Qantas Platinum One.

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New gift card expiry rules extend to loyalty program redemptions

New gift card expiry rules took effect from 16 March requiring gift cards to carry an expiry date of 3 years from the date of sale. This includes gift cards redeemed in loyalty programs where points…

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Cashpoints launched a Shopify app for real time issue and redemption…

Cashpoints launched a Shopify app for real time issue and redemption of rewards.

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Platform briefs

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Most Deeply Connected (members who deeply engage with digital…

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Join 2,000+ loyalty professionals.

Join 2,000+ loyalty professionals.