Myer has integrated its Myer One loyalty program into apparel brands acquired from Premier Investments, including Just Jeans, Portmans, Dotti, Jay Jays, and Jacqui E. Since early August, 50% of sales from these stores have been linked to Myer One. The expansion covers 600 stores. The program delivered 79% of total Myer sales in the first half of 2025 as 453,000 new members joined the program.