What matters this month: Reporting season and loyalty subscriptions: It’s reporting season and loyalty membership numbers, activity rates and growth metrics are out for Qantas, Virgin, Super Retail, Adairs, Woolworths, Wesfarmers, Flybuys, Endeavour, CBA and Medibank. There’s also a raft of reporting on subscription programs across multiple sectors. Luxury Escapes’ LuxPlus+ (50,000 paying members each paying $249 annually), Kogan’s two programs now generates 28% of Kogan’s gross profit and Adairs’ Linen Lovers has hit 1 million paying members before the Qantas partnership takes off. Coles doubled its subscription members (in Cole Plus and Coles Plus Saver) and Woolworths lifted its subscribers (Everyday Extra) by 31%. Wesfarmers reported numbers on all its loyalty programs except the OnePass subscription program.