In August last year Cashrewards bought shopping deals platform Little Birdie from CBA. Little Birdie was launched in 2021 with a Au$30 million investment from Commonwealth Bank but had paused operations. At the time, Cashrewards had 2 million members and 202 staff and then added several Little Birdie employees. The short-term plan was to relaunch the Little Birdie website and app in time for last year's Black Friday & Cyber Monday sales. The long-term goal was to deliver an integrated, seamless shopping journey in Cashrewards.