David Jones has partnered with Qantas and added 50,000 new members in the first 3 weeks (now at 1.5 million). Myer has lowered tier thresholds in its 4.7-million-member Myer One loyalty program and added beauty boxes and facials while scrapping quarterly redemption limits. It will automatically upgrade 1.6 million members. Myer expanded its Virgin Australia partnership lets customers spend Velocity points in store. Myer also added its first external partner – JD Sports for both earn and redemption of points.




